"They wanted me to help demonstrate just how easy it is to turn bad science into the big headlines behind diet fads. [We did it] gonzo style: reveal the corruption of the diet research-media complex by taking part."
Check out this wicked article about a dude who ran a BS study and convinced the world that "chocolate can help you lose weight faster."
He ran a real experiment - just with a small sample size, where he tested for a of different stuff (when you do this, and you're bound to get a "statistically significant result" by pure chance - the article does a good job explaining why).
He then got the findings published in a BS journal and blasted the media at large with the results - who at that shit up.
An epic exposition of a three pretty fucked industries: weight-loss science, the journalistic peer review system, and the media at large. It really resonated - take the time to real the whole thing. It's epic.
